Who We Are
Proactive Finance & Supplies (Pvt) Ltd (PFS) is a leading microfinance institution in Zimbabwe, dedicated to providing accessible, reliable, and impactful financial solutions to individuals and businesses across the country. Established with a vision to empower underserved communities, PFS bridges the financial gap for micro, small, and medium enterprises (MSMEs), informal traders, and individuals who lack access to traditional banking services.
At PFS, we believe that financial inclusion is key to economic development. By offering tailored loan products, savings initiatives, and financial education, we enable Zimbabweans to build sustainable businesses, achieve financial independence, and contribute to national economic growth.
Our Vision
To revolutionize financial inclusion and economic empowerment by becoming Zimbabwe’s most trusted and innovative microfinance partner.
Our Vision
We are committed to:
- Providing accessible financial services that empower individuals and businesses to grow.
- Fostering entrepreneurship by offering innovative loan products tailored to the needs of MSMEs.
- Championing financial literacy and inclusion to help people make informed financial decisions.
- Creating meaningful partnerships that promote long-term economic empowerment and resilience.
From Vision to Reality: A Journey of Impact
PFS was founded with a clear objective – to transform lives through financial empowerment. Recognizing the challenges faced by Zimbabwe’s entrepreneurs, smallholder farmers, and informal traders, we developed a microfinance model that prioritizes affordable lending, community engagement, and financial education.
With strategic partnerships, innovative products, and a commitment to client success, we have grown into a trusted financial partner for thousands of Zimbabweans. Our impact extends beyond lending – we educate, mentor, and support our clients to ensure sustainable financial growth.

Our Impact on Zimbabwe's Economy
PFS is not just a financial institution—we are a force for economic change. Our financing solutions have helped:
- Thousands of MSMEs expand their businesses and improve productivity.
- Women entrepreneurs access affordable capital to grow their enterprises.
- Farmers increase food production, contributing to food security and agricultural sustainability.
- Miners and manufacturers scale operations, creating more employment opportunities.
- Low-income families secure mortgage financing, making homeownership a reality.